Engagement Rate Calculator
Tell us more, and we'll get back to you.
Contact UsTell us more, and we'll get back to you.
Contact UsEmbed on Your Website
Add this calculator to your website
Engagement rate is a key metric in social media analytics that measures the level of interaction between your content and your audience. It provides insights into how effectively your content resonates with your followers and helps gauge the overall health of your social media presence.
Engagement Rate = (Total Engagements / Total Followers) × 100
Total Engagements = Likes + Comments + Shares
A good engagement rate varies by platform and audience size. Generally, 1-3% is average, 3-5% is above average, and above 5% is excellent. Micro-influencers typically have higher rates than accounts with millions of followers.
Yes, include likes, comments, shares, and any other meaningful interactions specific to your platform. Different platforms have different engagement types (reactions on Facebook, retweets on Twitter), so adapt the formula accordingly.
Monitor your engagement rate weekly or monthly to track trends. For individual posts, calculate immediately after the peak engagement period (usually 24-48 hours after posting) for accurate measurements.
Common causes include algorithm changes, posting at suboptimal times, content that doesn't resonate with your audience, presence of inactive followers, or increased competition for attention in your niche.
Yes, larger accounts typically have lower engagement rates due to algorithm limitations and audience diversity. This is normal - focus on maintaining quality engagement rather than just growing follower numbers.